3 wayward habits of some rock star digital marketers
You’re a rock star digital marketer and your rocking ways help businesses find customers. You are awesome, but maybe you mess up in the following ways. 1) Overdose on the…
How to identify fake LinkedIn and Facebook invites using Google Image Search
You're probably smart enough to know that your recent invites on LinkedIn and Facebook, from beautiful women (or men- where applicable), have little to do with your witty online persona…
Facebook, you want pre-teens? Do more to stop bullying.
If you were disturbed by 15 yr old Amanda Todd’s suicide by bullying on facebook; you were probably disgusted by the fact that the bullying and justification for her suicide…
Embracing your creative dark side
The morbid lineage of Nike’s ‘Just do it’, is just one example of creativity being inspired from darker realms. Murderer Gary Gilmore’s final words ‘Let’s do it’, in front of…
ROInfluence: Overestimating the impact of social scoring
If you read my previous opinions on social scoring, you know I'm skeptical on the viability of 'influence metrics'. However, when Mark Schaefer (of the engaging marketing blog {Grow} ),…
A billion users and a trillion dollars. The last hurrah of Facebook and Apple?
Sergey Brin recently listed Apple and Facebook among threats to the open web. While Birn's comments could be a case of sour grapes, there is not much of an argument…
Your digital life and the digital divide
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide. This higher-ed marketing project requires…
India on Social Media
With Facebook touting India as one of their largest markets in the near future, there are obvious benefits to hitching on to the Indian social media marketing bandwagon. However, it…
Friends in Heaven
Have you ever wondered what you want done with your social media account when you are no more? We now live our lives communicating, sharing and 'being', on one or…
Freddy vs. Jason. The OWS Story
A nightmare tied in with all the arguments for and against the OWS protest; a predominant perception; an epic battle brews between Capitalism and Communism/Socialism. I’d think Freddy to be…