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Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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How to be a Baller at Content Strategy for a Boring Business
Jul31SME, Marketing and Technology, Social Media, SEO

How to be a Baller at Content Strategy for a Boring Business

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products.…

6 steps to align a winning digital strategy to your growth engine
Jun25June 26, 2016Leadership, SME, Marketing and Technology, Social Media, SEO

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad…

Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Marketing and Technology, Social Media, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

8 quick win content hacks for the busy business professional
Apr24April 26, 2016Marketing Doodles, Marketing and Technology, Social Media

8 quick win content hacks for the busy business professional

  Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility…

Compare digital marketing chops with Canada’s fastest growing B2B service businesses
Feb09February 28, 2016SME, Marketing and Technology, Social Media, SEO

Compare digital marketing chops with Canada’s fastest growing B2B service businesses

As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest…

4 reasons you should and 4 ways you CAN write to lead
Jan18January 18, 2016Leadership, Marketing and Technology, Social Media

4 reasons you should and 4 ways you CAN write to lead

“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t…

One page digital marketing plan to grow your small business [DOWNLOAD]
Nov23May 10, 2020SME, Marketing and Technology, Social Media, SEO

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…

The one thing businesses need to know about digital marketing
Oct04February 28, 2016Marketing and Technology, Social Media, SEO

The one thing businesses need to know about digital marketing

Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online…

5 ways to stop choosing sucky images for articles you write
Jan25Marketing and Technology, Social Media

5 ways to stop choosing sucky images for articles you write

  You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on…

6 deadly myths undermining the SME online marketing effort.
Feb09April 13, 2014Marketing and Technology, Social Media, SEO

6 deadly myths undermining the SME online marketing effort.

Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths…

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