Scale your Business
Leadership
Define and build organizational competencies towards a digital-first marketing approach.
Hold full accountability for online revenue growth, demand generation, technology implementation, new market expansion, new product concept vision, and marketing budget management.
Marketing Expertise
Develop and incorporate pricing, online and social channel development, and marketing and technology strategies.
Devise integrated marketing approaches that include content marketing, marketing automation, email marketing, SEO, paid advertising (CPC/CPM/advertorial), social media marketing, and partner channel marketing.
Team Building
Train and build marketing competencies by hiring, managing, and training of internal staff as well as a network of freelancers including developers, designers, consultants and writers.
Hands-on change agent with ability to inspire, educate and mentor stakeholders.
Design. Development
With a background in animation, video-editing, and design, I deploy aesthetically pleasing visual branding and story telling.
My knowledge of technology including various CMS, CRM, and APIs and how they work together gives me greater flexibility in crafting cost-effective online touch points that enhance the customer experience.
Expertise
Reviews
Recent Posts
3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed
“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This individual was having a tough time justifying his ask for marketing spend. As the conversation progressed I realized this was a common challenge. In some marketing circles, the revenue impact Read more about 3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed[…]
4 Contrarian Management Insights from Disney
Robert Iger tracks his 45 years to the helm of The Walt Disney Company in this revelatory autobiographical read. This masterful dealmaker describes how he navigated the sunset era of traditional media to lead Disney into the digital age.
5 Practical Steps to Increase Lead Generation as You Scale Your Business
Is your lead generation stuck on neutral, or worse, while your scale-up planning is in high gear? After a couple of years of the initial product-market-fit phase, you’ve probably made some gains but you’re now left wondering how to deliver those early encouraging results at scale. You may have even decided to bring in new Read more about 5 Practical Steps to Increase Lead Generation as You Scale Your Business[…]
Open Farewell Letter. A New Adventure Beckons.
I’m one of those movie buffs amazed by director Wes Anderson’s attention to detail. The intricate, whimsically populated, and diverse worlds of ‘The Grand Budapest Hotel’, ‘Moonrise Kingdom’, ‘The Royal Tenenbaums’ etc., are testament to his visual obsession as much as his experimental streak. When someone is as fastidious and creative as Anderson, it’s obvious Read more about Open Farewell Letter. A New Adventure Beckons.[…]
Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy
Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement a thought leadership driven marketing strategy in a predictable and measurable way. The framework described in this post will help you meet those objectives. Hopefully, you’ll also be more successful Read more about Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy[…]
How to Make a Broader Marketing Assessment from a Leadership Perspective
I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts, things just failed to take off. Or produced only substandard results in terms of business goals. Then there are those times that I’ve stayed around longer than I should have; Read more about How to Make a Broader Marketing Assessment from a Leadership Perspective[…]
8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals
In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a visitor to a website becomes a customer, the sooner a business gets paid. Depending on the nature of the business itself, the CRO is closely coupled with an important metric, the Read more about 8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals[…]
3 B2B Marketing Questions to Ask as You Scale from a $1M to $10M plus Company
To be successful, the marketing team navigates dynamic environments that include growth driven changes and challenges. The team must optimize the business bedrock of people, strategy, execution, and budgets (from Scaling Up). Yet there are multiple distractions that can disrupt focus as the organization scales its marketing prowess. There’s seldom a marketer who is not Read more about 3 B2B Marketing Questions to Ask as You Scale from a $1M to $10M plus Company[…]
How a Senior B2B Marketer Approaches Marketing Strategy
Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This description is true, to an extent. After all, any cohesive plan of action can be termed as a strategy, if none existed previously. However, as Read more about How a Senior B2B Marketer Approaches Marketing Strategy[…]
4 Main Differences between Startup Marketing and Scale-Up Marketing
When you are marketing in a startup, you are trying to discover who your best customers are. However, marketing in a business in scale-up mode can be a different beast. The product-market fit has been established and you already know who your best customers are. Scale-ups are often trying to grow the top line. Fast. Read more about 4 Main Differences between Startup Marketing and Scale-Up Marketing[…]