When you are marketing in a startup, you are trying to discover who your best customers are. However, marketing in a business in scale-up mode…
The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy
If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a…
How to be a Baller at Content Strategy for a Boring Business
Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products.…
6 steps to align a winning digital strategy to your growth engine
As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad…
Revisiting the basics to increase your website traffic
If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…
8 quick win content hacks for the busy business professional
Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility…
4 steps to hold marketing accountable for website traffic goals
You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your…
How to hire a digital marketer for your business using ‘marketer personas’
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer…
Compare digital marketing chops with Canada’s fastest growing B2B service businesses
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest…
Building a scalable, low budget digital marketing technology stack to grow your business
Like it or not, your business will increasingly compete with billions of dollars worth of marketing technology spend. It used to be that social media…