How a Senior B2B Marketer Approaches Marketing Strategy
Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This…
4 Main Differences between Startup Marketing and Scale-Up Marketing
When you are marketing in a startup, you are trying to discover who your best customers are. However, marketing in a business in scale-up mode can be a different beast.…
The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy
If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from…
How to be a Baller at Content Strategy for a Boring Business
Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it.…
6 steps to align a winning digital strategy to your growth engine
As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s…
Revisiting the basics to increase your website traffic
If you're wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to 'increase traffic' is often a fool's errand without…
8 quick win content hacks for the busy business professional
Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility is an increasingly important contributor…
4 steps to hold marketing accountable for website traffic goals
You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your marketing team is always busy.…
How to hire a digital marketer for your business using ‘marketer personas’
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring…
Compare digital marketing chops with Canada’s fastest growing B2B service businesses
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare…