Jacob Varghese – Senior B2B SaaS Go-To-Market Strategist
“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t Churchill. And maybe our oratory skills wouldn’t find a ready audience like Churchill’s did. However, we have something even better. A way to connect with millions across the earth via…
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus…
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate…
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side…
There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in the U.S., non-profits account for 5.4% of the GDP at around $887.3 billion. About 10 million people are employed by the non-profit sector. Some of…
Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social media’ or ‘SEO’. Throw in content marketing, inbound marketing, user experience design, CPC/CPM, digital re-marketing, and marketing automation and the eyes glaze over. The mind…
Have you ever wondered why you choose one product or service over another? What makes you finally say, “I will receive more value if I go with xyz”?
Perhaps it’s time to re-haul your technology base. You’re looking to put together a best-of-breed technology solution so you have a better understanding of your customer. AND enhance your customer’s experience with your brand.
You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on social networks. And then… Nothing! No clicks. Just crickets. Why me? You wonder. And think of a thousand variables that may have led to this unwelcome state of affairs. Not enough…
If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business…