Like it or not, your business will increasingly compete with billions of dollars worth of marketing technology spend. It used to be that social media levelled the playing field when…
“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t Churchill. And maybe our oratory…
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I…
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I've found native advertising to be an effective content marketing tactic in…
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together…
There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in…
Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social…
Have you ever wondered why you choose one product or service over another? What makes you finally say, “I will receive more value if I go with xyz”?
Perhaps it’s time to re-haul your technology base. You’re looking to put together a best-of-breed technology solution so you have a better understanding of your customer. AND enhance your customer’s…
You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on social networks. And then… Nothing! No…