“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts…
When native advertising hurts your brand
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an…
![One page digital marketing plan to grow your small business [DOWNLOAD]](https://jacobv.com/wp-content/uploads/2015/11/1pageplandigitalmarketing.jpg)
One page digital marketing plan to grow your small business [DOWNLOAD]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…
![Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]](https://jacobv.com/wp-content/uploads/2015/10/NFPeconomy.jpg)
Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]
There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about…
The one thing businesses need to know about digital marketing
Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online…
3 Lessons from an Ottawa roofer in creating frictionless customer experience
Have you ever wondered why you choose one product or service over another? What makes you finally say, “I will receive more value if I go with xyz”?
4 savvy ways to optimize your technology stack integration project for efficiency
Perhaps it’s time to re-haul your technology base. You’re looking to put together a best-of-breed technology solution so you have a better understanding of your customer. AND enhance your customer’s experience with your brand.
5 ways to stop choosing sucky images for articles you write
You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on…
Skill sets for your modern marketing team
If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are…
Why digital marketing has a measurement and creativity gap
Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact…