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Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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7 sneaky steps to beat your competition using their own digital marketing strengths
Jan10June 25, 2016SME, Marketing and Technology, SEO

7 sneaky steps to beat your competition using their own digital marketing strengths

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts…

When native advertising hurts your brand
Dec08December 15, 2015Marketing Doodles, Marketing and Technology

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an…

One page digital marketing plan to grow your small business [DOWNLOAD]
Nov23May 10, 2020SME, Marketing and Technology, Social Media, SEO

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]
Oct14October 16, 2015Leadership, SME, Marketing and Technology

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]

There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about…

The one thing businesses need to know about digital marketing
Oct04February 28, 2016Marketing and Technology, Social Media, SEO

The one thing businesses need to know about digital marketing

Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online…

3 Lessons from an Ottawa roofer in creating frictionless customer experience
May16May 10, 2020Entrepreneurship

3 Lessons from an Ottawa roofer in creating frictionless customer experience

Have you ever wondered why you choose one product or service over another? What makes you finally say, “I will receive more value if I go with xyz”?

4 savvy ways to optimize your technology stack integration project for efficiency
Apr06Leadership, Marketing and Technology

4 savvy ways to optimize your technology stack integration project for efficiency

Perhaps it’s time to re-haul your technology base. You’re looking to put together a best-of-breed technology solution so you have a better understanding of your customer. AND enhance your customer’s experience with your brand.

5 ways to stop choosing sucky images for articles you write
Jan25Marketing and Technology, Social Media

5 ways to stop choosing sucky images for articles you write

  You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on…

Skill sets for your modern marketing team
Nov17November 17, 2014Leadership, Marketing and Technology

Skill sets for your modern marketing team

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are…

Why digital marketing has a measurement and creativity gap
Sep13November 23, 2015Leadership, Marketing and Technology

Why digital marketing has a measurement and creativity gap

  Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact…

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