As the marketing leader on senior executive teams, I’ve built digital marketing centers of excellence that have resulted in triple-digit growth in revenue (ARR) and customers.

I’m an entrepreneurial and hands-on senior B2B SaaS marketing executive with over 15 years of related experience. My sales-aligned inbound and outbound strategies have led to 98% of the leads in the sales pipeline and deals closed by the sales team.

My strengths include building, leading, and optimizing marketing centers of excellence, drawing from years of cross-functional leadership roles in marketing, branding, animation, web development, and offshore software development.

Basically, I like getting things done.

I’ve successfully deployed various demand generation, content marketing, lead generation, branding, product marketing, customer acquisition, and retention strategies that align with business goals and growth. As a marketing leader, I take complete accountability for six and seven-figure marketing budget development, lead generation, branding, marketing communications, and marketing execution.

I love building and motivating cross-functional marketing teams comprised of full-time marketing specialists, freelancers, and external agencies. My knowledge of multiple digital marketing competencies and brand storytelling has consistently earned the respect of peers and teammates as a strategic-doer and mentor.

With a passion for innovative technology-augmented marketing and change management, I share my reflections on martech, adtech, entrepreneurship and leadership on this blog. You can also find me on Linkedin and Twitter @jacobvar.

 

Digital Marketing Recognitions

Top 10 Online Marketing Influencers to watch in 2017

Top 50 Digital Marketing Influencers 2016

 

Revenue Operations and Leadership Expertise

  • B2B SaaS Marketing for scale-ups after initial product-market fit has been established
  • Branding
  • Product Marketing
  • Marketing-Sales Alignment
  • Team Building, Training, and Leadership
  • Lead and Demand Generation
  • Digital Marketing with Integrated Marketing across Content, Email, Social, SEM, SEO, Social
  • Innovation and Development of Digital Assets
  • Web Analytics
  • Marketing Technology Automation and Vendor Selection, Negotiation and Management
  • Marketing and Technology Project Management (In-house and Offshore)
  • Creative Design and Development (Web and Print)
  • Partner Channel Marketing

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