As the marketing leader on senior executive teams, I’ve built digital marketing centers of excellence that have resulted in triple-digit growth in revenue (ARR) and customers.
I’m an entrepreneurial and hands-on senior B2B SaaS marketing executive with over 15 years of related experience. My sales-aligned inbound and outbound strategies have led to 98% of the leads in the sales pipeline and deals closed by the sales team.
My strengths include building, leading, and optimizing marketing centers of excellence, drawing from years of cross-functional leadership roles in marketing, branding, animation, web development, and offshore software development.
Basically, I like getting things done.
I’ve successfully deployed various demand generation, content marketing, lead generation, branding, product marketing, customer acquisition, and retention strategies that align with business goals and growth. As a marketing leader, I take complete accountability for six and seven-figure marketing budget development, lead generation, branding, marketing communications, and marketing execution.
I love building and motivating cross-functional marketing teams comprised of full-time marketing specialists, freelancers, and external agencies. My knowledge of multiple digital marketing competencies and brand storytelling has consistently earned the respect of peers and teammates as a strategic-doer and mentor.
With a passion for innovative technology-augmented marketing and change management, I share my reflections on martech, adtech, entrepreneurship and leadership on this blog. You can also find me on Linkedin and Twitter @jacobvar.
Digital Marketing Recognitions
Revenue Operations and Leadership Expertise
- B2B SaaS Marketing for scale-ups after initial product-market fit has been established
- Product Marketing
- Marketing-Sales Alignment
- Team Building, Training, and Leadership
- Lead and Demand Generation
- Digital Marketing with Integrated Marketing across Content, Email, Social, SEM, SEO, Social
- Innovation and Development of Digital Assets
- Web Analytics
- Marketing Technology Automation and Vendor Selection, Negotiation and Management
- Marketing and Technology Project Management (In-house and Offshore)
- Creative Design and Development (Web and Print)
- Partner Channel Marketing