Senior B2B SaaS GTM Executive – Ottawa

As the marketing and sales leader on senior executive teams, I’ve built GTM centers of excellence that have resulted in triple-digit growth in revenue (ARR) and customers.

I work with B2B SaaS founders and CEOs to scale their businesses from $5M-10M in annual revenues to sustainable scalability and successful exits or funding events.

If your B2B SaaS business has achieved product-market fit, you’ll leverage my go-to-market fit strategies to build repeatable, predictable, and scalable revenues.

I’m an entrepreneurial and hands-on senior B2B SaaS marketing and sales executive with over 15 years of related experience. My sales-aligned inbound and outbound marketing strategies have led to 98% of the leads in the sales pipeline and the deals closed by the sales team.

I’ve successfully deployed various inside sales, outbound sales, demand generation, content marketing, lead generation, branding, product marketing, customer acquisition, and retention strategies that align with business goals and growth.

As a marketing leader, I take complete accountability for multi-million dollar marketing and sales budgets and forecasts, branding, lead generation, marketing communications, and marketing execution.

With a passion for innovative technology-augmented marketing and change management, I share my reflections on martech, adtech, entrepreneurship and leadership on this blog. You can also find me on Linkedin and Twitter @jacobvar.

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