I’m an entrepreneurial senior B2B marketing executive with over 15 years of related experience. As a demand generation specialist, I have a track record of developing and executing solution-oriented, sales-aligned marketing strategies to scale revenue. My strengths include building and leading marketing centers of excellence, drawing from years of cross-functional leadership roles in marketing, branding, animation, web development, and offshore software development.

Basically, I like getting things done.

With a reputation as a hands-on digital marketing expert, I’ve successfully deployed various demand generation, lead generation, customer acquisition, and retention strategies that align with business goals.

I love building and motivating cross functional marketing teams comprised of full-time marketing specialists, freelancers, and external agencies. My knowledge of multiple digital marketing competencies and brand storytelling has consistently earned the respect of peers and teammates as a strategic-doer and mentor.

With a passion for innovative technology-augmented marketing and change management, I share my reflections on martech, adtech, entrepreneurship and leadership on this blog. You can also find me on Linkedin and Twitter @jacobvar.

Digital Marketing Recognitions

Top 10 Online Marketing Influencers to watch in 2017

Top 50 Digital Marketing Influencers 2016


Areas of Digital Marketing and Leadership Expertise

  • B2B SaaS Marketing
  • Team Building, Training, and Leadership
  • Lead and Demand Generation
  • Digital Marketing with Integrated Marketing across Content, Email, Social, SEM, SEO, Social
  • Innovation and Development of Digital Assets
  • Web Analytics
  • Marketing Technology Automation and Vendor Selection, Negotiation and Management
  • Marketing and Technology Project Management (In-house and Offshore)
  • Creative Design and Development (Web and Print)
  • Partner Channel Marketing

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