I’m an entrepreneurial senior B2B marketing executive with over 15 years of related experience. As a demand generation specialist, I have a track record of developing and executing solution-oriented, sales-aligned marketing strategies to scale revenue. My strengths include building and leading marketing centers of excellence, drawing from years of cross-functional leadership roles in marketing, branding, animation, web development, and offshore software development.
Basically, I like getting things done.
With a reputation as a hands-on digital marketing expert, I’ve successfully deployed various demand generation, lead generation, customer acquisition, and retention strategies that align with business goals.
I love building and motivating cross functional marketing teams comprised of full-time marketing specialists, freelancers, and external agencies. My knowledge of multiple digital marketing competencies and brand storytelling has consistently earned the respect of peers and teammates as a strategic-doer and mentor.
With a passion for innovative technology-augmented marketing and change management, I share my reflections on martech, adtech, entrepreneurship and leadership on this blog. You can also find me on Linkedin and Twitter @jacobvar.
Digital Marketing Recognitions
Areas of Digital Marketing and Leadership Expertise
- B2B SaaS Marketing
- Team Building, Training, and Leadership
- Lead and Demand Generation
- Digital Marketing with Integrated Marketing across Content, Email, Social, SEM, SEO, Social
- Innovation and Development of Digital Assets
- Web Analytics
- Marketing Technology Automation and Vendor Selection, Negotiation and Management
- Marketing and Technology Project Management (In-house and Offshore)
- Creative Design and Development (Web and Print)
- Partner Channel Marketing