The Kloutocracy of it all – Do I Care…Enough?

The Kloutocracy of it all – Do I Care…Enough?

Should I care enough about Klout? Sign in? Only to encourage something I do not believe in?

However, the pragmatic me, makes a living as a marketing technologist in Montreal. As student-for-life I have to ask:

How did you derive value from signing in to Klout?

By not signing in am I missing out on information that could help my clients in their online marketing efforts?

Don’t let the ‘Influencers’ suck with their advice

Don’t let the ‘Influencers’ suck with their advice

It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves to blame if we accept without questioning. So lets challenge the ‘thought leaders’ to be better than they are. Remind them to connect, to walk in our shoes, even if in empathy.
Don’t let them confuse respect with unconditional support.
DON’T let them SUCK.

We all benefit.

Of Teflon and Tedicorn – Social Media Marketing ‘A-lister’ Story

Of Teflon and Tedicorn – Social Media Marketing ‘A-lister’ Story

If you’re following social media marketing closely, you probably have been witness to the passive aggressive Influencer battles fought by the valiant thought leadership on vast and eloquent battlefields of the blogosphere.

Here is my interpretation, so that the rest of us – mortals and no-listers, can perhaps try make sense of it all.