Revisiting the basics to increase your website traffic
If you're wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to 'increase traffic' is often a fool's errand without…
Building a scalable, low budget digital marketing technology stack to grow your business
Like it or not, your business will increasingly compete with billions of dollars worth of marketing technology spend. It used to be that social media levelled the playing field when…
ROInfluence: Overestimating the impact of social scoring
If you read my previous opinions on social scoring, you know I'm skeptical on the viability of 'influence metrics'. However, when Mark Schaefer (of the engaging marketing blog {Grow} ),…
When Online Marketing Experts Meet
If you have not seen my recent post about 3 common online marketing mistakes of small business on the brandbyte.com site, then you have missed this fabulous animation :).…
When I met Mark Schaefer and Jay Baer on GO!Animate
I have been waiting to respond to Mark's advice against shoveling social media down throats. The animator in me (remnants of a past life) has also been itching to…
Hitler House Revolution will be Tweeted but not Measured
I remember being mildly annoyed when the Hitler house tweet, authored by a relatively obscure Wales resident Charli Dickenson, went viral. I am probably not the only one who…
The Kloutocracy of it all – Do I Care…Enough?
Should I care enough about Klout? Sign in? Only to encourage something I do not believe in? However, the pragmatic me, makes a living as a marketing technologist in Montreal.…
Social Media is Everyone’s Job: Lessons from NYT, Best Buy and IBM
The IBM experiment seems to confirm that self-promotion, empowerment and innovation can be powerful incentives for employees to drive social media engagements, internally and externally. It also demonstrates how employees…
Don’t let the ‘Influencers’ suck with their advice
It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves…
Of Teflon and Tedicorn – Social Media Marketing ‘A-lister’ Story
If you're following social media marketing closely, you probably have been witness to the passive aggressive Influencer battles fought by the valiant thought leadership on vast and eloquent battlefields of…