Digital Marketing Technology

Building a scalable, low budget digital marketing technology stack to grow your business

Like it or not, your business will increasingly compete with billions of dollars worth of marketing technology spend. It used to be that social media levelled the playing field when it came to getting the word out about a product or service. That’s rapidly changing. There’s too much noise out there. Being ‘social media savvy’ Read more about Building a scalable, low budget digital marketing technology stack to grow your business[…]

Write to lead

4 reasons you should and 4 ways you CAN write to lead

“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t Churchill. And maybe our oratory skills wouldn’t find a ready audience like Churchill’s did. However, we have something even better. A way to connect with millions across the earth via Read more about 4 reasons you should and 4 ways you CAN write to lead[…]

Sneaky Digital Marketing Tactics

7 sneaky steps to beat your competition using their own digital marketing strengths

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus Read more about 7 sneaky steps to beat your competition using their own digital marketing strengths[…]

sponsored Superman

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate Read more about When native advertising hurts your brand[…]

One Page Digital Marketing Plan

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side Read more about One page digital marketing plan to grow your small business [DOWNLOAD][…]

NFP and the economy

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]

There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in the U.S., non-profits account for 5.4% of the GDP at around $887.3 billion. About 10 million people are employed by the non-profit sector. Some of Read more about Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC][…]

The one truth about digital marketing

The one thing businesses need to know about digital marketing

Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social media’ or ‘SEO’. Throw in content marketing, inbound marketing, user experience design, CPC/CPM, digital re-marketing, and marketing automation and the eyes glaze over. The mind Read more about The one thing businesses need to know about digital marketing[…]

Zen-tech-stack-integration

4 savvy ways to optimize your technology stack integration project for efficiency

Perhaps it’s time to re-haul your technology base. You’re looking to put together a best-of-breed technology solution so you have a better understanding of your customer. AND enhance your customer’s experience with your brand.

5 ways to stop choosing sucky images for articles you write

  You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on social networks. And then… Nothing! No clicks. Just crickets. Why me? You wonder. And think of a thousand variables that may have led to this unwelcome state of affairs. Not Read more about 5 ways to stop choosing sucky images for articles you write[…]