Focus on Business Growth
Define and build organizational competencies towards a digital-first marketing approach.
Hold full accountability for online revenue growth, demand generation, technology implementation, new market expansion, new product concept vision, and marketing budget management.
Develop and incorporate pricing, online and social channel development, and marketing and technology strategies.
Devise integrated marketing approaches that include content marketing, marketing automation, email marketing, SEO, paid advertising (CPC/CPM/advertorial), social media marketing, and partner channel marketing.
Train and build marketing competencies by hiring, managing, and training of internal staff as well as a network of freelancers including developers, designers, consultants and writers.
Hands-on change agent with ability to inspire, educate and mentor stakeholders.
With a background in animation, video-editing, and design, I deploy aesthetically pleasing visual branding and story telling.
My knowledge of technology including various CMS, CRM, and APIs and how they work together gives me greater flexibility in crafting cost-effective online touch points that enhance the customer experience.
Integrated Marketing Expertise
At work or at play, your customers are almost always online. Is your business positioned to take advantage of a major trend in consumer behaviour? How are you gearing up to tackle a change that is poised to drive many organizations out of business in less than five years?
Can your organization deal with smaller, nimbler teams that have a better understanding of big data?
Integrate your marketing to embrace digital. Put your customers first. Enhance your customers' experience with your brand by meeting their expectations. Increase your revenue.
Or would you rather leave that to your competition?
My sustainable marketing strategies are customized for your business. I'll leverage your resources to amplify your efforts and increase your revenue.
My expertise in SEO, Content Marketing, Social Media Marketing, Email Marketing, and Paid Ads (CPC/CPM) will ensure that your customers find you.
Marketing should improve your customers' relationship with your brand. I'll help you create a mutually beneficial customer experience across all digital touch points.
I won't waste your time or mine. Life's too short, let's make every moment count.
To be successful, the marketing team navigates dynamic environments that include growth driven changes and challenges. The team must optimize the business bedrock of people, strategy, execution, and budgets (from Scaling Up). Yet there are multiple distractions that can disrupt focus as the organization scales its marketing prowess. There’s seldom a marketer who is not Read more about 3 B2B Marketing Questions to Ask as You Scale from a $1M to $10M plus Company[…]
Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This description is true, to an extent. After all, any cohesive plan of action can be termed as a strategy, if none existed previously. However, as Read more about How a Senior B2B Marketer Approaches Marketing Strategy[…]
When you are marketing in a startup, you are trying to discover who your best customers are. However, marketing in a business in scale-up mode can be a different beast. The product-market fit has been established and you already know who your best customers are. Scale-ups are often trying to grow the top line. Fast. Read more about 4 Main Differences between Startup Marketing and Scale-Up Marketing[…]
If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from content marketing, SEO, social media marketing, email marketing etc. However, Cost Per Click (CPC) campaigns can deliver you in-market customers in a matter of days, Read more about The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy[…]
Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it. You know that given your resources, digital marketing is what you need to ramp up on to get your product out there. All you now Read more about How to be a Baller at Content Strategy for a Boring Business[…]
As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s not some obvious flaw like lack of talent or laziness to blame. In fact, everyone involved is busy being busy. Yet, business goals remain unmet. Read more about 6 steps to align a winning digital strategy to your growth engine[…]
If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is often a fool’s errand without a better understanding of various sources that constitute the ‘traffic’ in question. If the basics aren’t clear the goals become difficult to achieve. I was Read more about Revisiting the basics to increase your website traffic[…]
Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility is an increasingly important contributor to our success. And this holds true regardless of if you are a small business, consultant, professional, or just looking for work. So it’s not Read more about 8 quick win content hacks for the busy business professional[…]
You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your marketing team is always busy. The team or marketing agency is telling you about retweets and engagement. You know exactly what channel is bringing high-value traffic to your website. “Half Read more about 4 steps to hold marketing accountable for website traffic goals[…]
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring process along. The three types of marketer personas I recently read that Laura Patterson and her team had identified three types of marketer personas as follows: Read more about How to hire a digital marketer for your business using ‘marketer personas’[…]