Focus on Business Growth
Define and build organizational competencies towards a digital-first marketing approach.
Hold full accountability for online revenue growth, demand generation, technology implementation, new market expansion, new product concept vision, and marketing budget management.
Develop and incorporate pricing, online and social channel development, and marketing and technology strategies.
Devise integrated marketing approaches that include content marketing, marketing automation, email marketing, SEO, paid advertising (CPC/CPM/advertorial), social media marketing, and partner channel marketing.
Train and build marketing competencies by hiring, managing, and training of internal staff as well as a network of freelancers including developers, designers, consultants and writers.
Hands-on change agent with ability to inspire, educate and mentor stakeholders.
With a background in animation, video-editing, and design, I deploy aesthetically pleasing visual branding and story telling.
My knowledge of technology including various CMS, CRM, and APIs and how they work together gives me greater flexibility in crafting cost-effective online touch points that enhance the customer experience.
Integrated Marketing Expertise
At work or at play, your customers are almost always online. Is your business positioned to take advantage of a major trend in consumer behaviour? How are you gearing up to tackle a change that is poised to drive many organizations out of business in less than five years?
Can your organization deal with smaller, nimbler teams that have a better understanding of big data?
Integrate your marketing to embrace digital. Put your customers first. Enhance your customers' experience with your brand by meeting their expectations. Increase your revenue.
Or would you rather leave that to your competition?
My sustainable marketing strategies are customized for your business. I'll leverage your resources to amplify your efforts and increase your revenue.
My expertise in SEO, Content Marketing, Social Media Marketing, Email Marketing, and Paid Ads (CPC/CPM) will ensure that your customers find you.
A+ Customer Experience
Marketing should improve your customers' relationship with your brand. I'll help you create a mutually beneficial customer experience across all digital touch points.
I won't waste your time or mine. Life's too short, let's make every moment count.
Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility is an increasingly important contributor to our success. And this holds true regardless of if you are a small business, consultant, professional, or just looking for work. So it’s not[…]
You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your marketing team is always busy. The team or marketing agency is telling you about retweets and engagement. You know exactly what channel is bringing high-value traffic to your website. “Half[…]
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring process along. The three types of marketer personas I recently read that Laura Patterson and her team had identified three types of marketer personas as follows:[…]
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare in their digital marketing efforts. Such case studies are a useful part of any marketer’s arsenal. After all an analysis of the competition is a[…]
Like it or not, your business will increasingly compete with billions of dollars worth of marketing technology spend. It used to be that social media levelled the playing field when it came to getting the word out about a product or service. That’s rapidly changing. There’s too much noise out there. Being ‘social media savvy’[…]
“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t Churchill. And maybe our oratory skills wouldn’t find a ready audience like Churchill’s did. However, we have something even better. A way to connect with millions across the earth via[…]
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus[…]
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate[…]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side[…]
There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in the U.S., non-profits account for 5.4% of the GDP at around $887.3 billion. About 10 million people are employed by the non-profit sector. Some of[…]