What can I do for your business?
Aiming to grow your business by acquiring more customers? Here's how I deliver
Define and build organizational competencies towards a digital-first marketing approach.
Hold full accountability for online revenue growth, demand generation, technology implementation, new market expansion, new product concept vision, and marketing budget management.
Develop and incorporate pricing, online and social channel development, and marketing and technology strategies.
Devise integrated marketing approaches that includes content marketing, email marketing, SEO, paid advertising (CPS/CPM/advertorial), social media marketing, partner channel marketing.
Train and build marketing competencies by hiring, managing, and training of internal staff as well as a network of freelancers including developers, designers, consultants and writers.
Hands-on change agent with ability to inspire, educate and mentor stakeholders.
With a background in animation, video-editing, and design, I deploy aesthetically pleasing visual branding and story telling.
My knowledge of technology like various CMS, CRM, APIs and how they work together allows me greater flexibility in crafting cost effective online touch points that enhance the customer experience.
Integrated Marketing Expertise
We live in a hyper-digital era. So all marketing is now digital or technology driven.
At work or at play, your customers are almost always online. Is your small business positioned to take advantage of a major trend in consumer behavior? How are you gearing up to tackle a change that is poised to drive many organizations out of business in less than five years?
Can your organization deal with smaller, nimbler teams that have a better understanding of big data?
Integrate your marketing to embrace digital. Put your customers first. Enhance your customers' experience with your brand by meeting their expectations. Increase your revenue.
Or would you rather leave that to your competition?
My sustainable marketing strategies are customized for your business. I will leverage your resources to amplify your efforts and increase your revenue
My expertise in SEO, Content Marketing, Social Media Marketing, Email Marketing, and Paid Ads (CPC/CPM) will ensure that your customers find you
A+ Customer Experience
Marketing should improve your customer's relationship with your brand. I'll help you create a mutually beneficial customer experience across all digital touch points
I'll not waste your time or mine. Life's too short, let's make every moment count
What they say about me
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Some of my recent perspectives on marketing, technology and other stuff
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side[…]
There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in the U.S., non-profits account for 5.4% of the GDP at around $887.3 billion. About 10 million people are employed by the non-profit sector. Some of[…]
Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social media’ or ‘SEO’. Throw in content marketing, inbound marketing, user experience design, CPC/CPM, digital re-marketing, and marketing automation and the eyes glaze over. The mind[…]
Have you ever wondered why you choose one product or service over another? What makes you finally say, “I will receive more value if I go with xyz”?
Perhaps it’s time to re-haul your technology base. You’re looking to put together a best-of-breed technology solution so you have a better understanding of your customer. AND enhance your customer’s experience with your brand.
You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on social networks. And then… Nothing! No clicks. Just crickets. Why me? You wonder. And think of a thousand variables that may have led to this unwelcome state of affairs. Not[…]
If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business[…]
Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact with occupy a varied spectrum. From the highly competent marketing technologists to niche tacticians and very often the traditional marketer trying to ‘do digital’. Therein lies the challenge; when agile[…]
The British unicorns have already landed for the inaugural Marketing Technology conference also known as the Festivals of the Unicorns. “A limey is coming!” At ease Boston, I’m only here for @MarTechConf! #MarTech — Simon J. Hughes (@simonjhughes) August 17, 2014 And it seems apparent to all of us who are headed that way[…]
Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their challenge now is in taking the next step. To prepare themselves to be where the customers are going to be. More importantly, to be able to continue being relevant to[…]