One Page Digital Marketing Plan

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side Read more about One page digital marketing plan to grow your small business [DOWNLOAD][…]

NFP and the economy

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]

There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in the U.S., non-profits account for 5.4% of the GDP at around $887.3 billion. About 10 million people are employed by the non-profit sector. Some of Read more about Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC][…]

The one truth about digital marketing

The one thing businesses need to know about digital marketing

Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social media’ or ‘SEO’. Throw in content marketing, inbound marketing, user experience design, CPC/CPM, digital re-marketing, and marketing automation and the eyes glaze over. The mind Read more about The one thing businesses need to know about digital marketing[…]

5 ways to stop choosing sucky images for articles you write

  You wrote a really compelling article. Felt you really hit it out of the park this time. You uploaded it and shared it on social networks. And then… Nothing! No clicks. Just crickets. Why me? You wonder. And think of a thousand variables that may have led to this unwelcome state of affairs. Not Read more about 5 ways to stop choosing sucky images for articles you write[…]

Skill sets for your modern marketing team

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]

Why digital marketing has a measurement and creativity gap

  Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact with occupy a varied spectrum. From the highly competent marketing technologists to niche tacticians and very often the traditional marketer trying to ‘do digital’. Therein lies the challenge; when agile Read more about Why digital marketing has a measurement and creativity gap[…]

MarTech Speakers

Zeroing in on the #MarTech Boston 2014 speakers

  The British unicorns have already landed for the inaugural Marketing Technology conference also known as the Festivals of the Unicorns. “A limey is coming!” At ease Boston, I’m only here for @MarTechConf! #MarTech — Simon J. Hughes (@simonjhughes) August 17, 2014 And it seems apparent to all of us who are headed that way Read more about Zeroing in on the #MarTech Boston 2014 speakers[…]

Upgrading your SME culture to be relevant in the digital era

  Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their challenge now is in taking the next step. To prepare themselves to be where the customers are going to be. More importantly, to be able to continue being relevant to Read more about Upgrading your SME culture to be relevant in the digital era[…]