Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy

Posted on November 26, 2017November 26, 2017 by jacobv

Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement a thought leadership driven marketing strategy in a predictable and measurable way. The framework described in this post will help you meet those objectives. Hopefully, you’ll also be more successful Read more about Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy[…]

How to be a Baller at Content Strategy for a Boring Business

Posted on July 31, 2016 by jacobv

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it. You know that given your resources, digital marketing is what you need to ramp up on to get your product out there. All you now Read more about How to be a Baller at Content Strategy for a Boring Business[…]

Revisiting the basics to increase your website traffic

Posted on May 8, 2016May 8, 2016 by jacobv

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is often a fool’s errand without a better understanding of various sources that constitute the ‘traffic’ in question. If the basics aren’t clear the goals become difficult to achieve. I was Read more about Revisiting the basics to increase your website traffic[…]

8 quick win content hacks for the busy business professional

Posted on April 24, 2016April 26, 2016 by jacobv

Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility is an increasingly important contributor to our success. And this holds true regardless of if you are a small business, consultant, professional, or just looking for work. So it’s not Read more about 8 quick win content hacks for the busy business professional[…]

Building a scalable, low budget digital marketing technology stack to grow your business

Posted on January 26, 2016March 23, 2016 by jacobv

Like it or not, your business will increasingly compete with billions of dollars worth of marketing technology spend. It used to be that social media levelled the playing field when it came to getting the word out about a product or service. That’s rapidly changing. There’s too much noise out there. Being ‘social media savvy’ Read more about Building a scalable, low budget digital marketing technology stack to grow your business[…]

When native advertising hurts your brand

Posted on December 8, 2015December 15, 2015 by jacobv

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate Read more about When native advertising hurts your brand[…]

When Online Marketing Experts Meet

Posted on June 15, 2011January 24, 2017 by jacobv

If you have not seen my recent post about 3 common online marketing mistakes of small business on the brandbyte.com site, then you have missed this fabulous animation :). Rather than deny you the pleasure; here it is.

Does your Business have Online Charisma?

Posted on February 25, 2011January 24, 2017 by jacobv

NOTE: The following is an excerpt. Please read the complete article on the BrandByte Media Inc. website. You have a website. So do your competitors. There are millions, maybe billions and counting, websites online. How do you help your customers find you from amongst all the noise? Does your digital presence help you stand out? Read more about Does your Business have Online Charisma?[…]