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Jacob Varghese - Senior Marketing Executive

Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy
Nov26November 26, 2017Leadership, Marketing and Technology

Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy

Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement…

How to be a Baller at Content Strategy for a Boring Business
Jul31SME, Marketing and Technology, Social Media, SEO

How to be a Baller at Content Strategy for a Boring Business

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products.…

Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Marketing and Technology, Social Media, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

8 quick win content hacks for the busy business professional
Apr24April 26, 2016Marketing Doodles, Marketing and Technology, Social Media

8 quick win content hacks for the busy business professional

  Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility…

Building a scalable, low budget digital marketing technology stack to grow your business
Jan26March 23, 2016Marketing and Technology

Building a scalable, low budget digital marketing technology stack to grow your business

Like it or not, your business will increasingly compete with billions of dollars worth of marketing technology spend. It used to be that social media…

4 reasons you should and 4 ways you CAN write to lead
Jan18January 18, 2016Leadership, Marketing and Technology, Social Media

4 reasons you should and 4 ways you CAN write to lead

“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t…

When native advertising hurts your brand
Dec08December 15, 2015Marketing Doodles, Marketing and Technology

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an…

When Online Marketing Experts Meet
Jun15January 24, 2017Marketing and Technology, Social Media, SEO

When Online Marketing Experts Meet

  If you have not seen my recent post about  3 common online marketing mistakes of small business on the brandbyte.com site, then you have…

When I met Mark Schaefer and Jay Baer on GO!Animate
Jun02August 4, 2013Social Media

When I met Mark Schaefer and Jay Baer on GO!Animate

  I have been waiting to respond to Mark’s advice against shoveling social media down throats. The animator in me (remnants of a past life)…

Does your Business have Online Charisma?
Feb25January 24, 2017Social Media, SEO

Does your Business have Online Charisma?

NOTE: The following is an excerpt. Please read the complete article on the BrandByte Media Inc. website. You have a website. So do your competitors.…