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GTM at Scale

Jacob Varghese - Senior B2B SaaS Go-To-Market Executive

GTM at Scale

Jacob Varghese - Senior B2B SaaS Go-To-Market Executive

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B2B SaaS Conversion Rate Template
One-Page Digital Marketing Plan
Sales-Marketing Alignment KPIs

Twitter ‘Follow’ Strategy for Beginners. To Snob or Not.

Oct 27, 2010

Should you follow all who follow you? Should you have more followers than followees? Yet another thought provoking post 'Being a Twitter Snob is a Good Thing' from Mitch Joel,…

Facebook connects you to your past. Twitter to your future.

Oct 16, 2010

Though both platforms have their strengths and weaknesses, the connections we form on Twitter don’t have the limitations posed by circumstantial dependencies of Facebook relationships.

Case for Irregular Blogging – A Contrarian Viewpoint.

Oct 10, 2010

People (except maybe mom) lose interest fast when they see that all you do is talk about yourself. Most of us should not expect people to be interested in what…

Blog and Web Interface/Layout design for Touch Screen Devices – a start.

Oct 5, 2010

With convenience, ease-of-mobility, functionality and the expected rise in number of choices, these are probably going to be the device of choice for the average person to consume information and…

The best time to Job-Hunt is when you have a Job. Twitter 101 for non-marketing types.

Sep 27, 2010

Social media platforms like twitter, facebook etc. allow you to network, more discretely than ever…without falling afoul of the most suspicious boss. Most of these platforms can be accessed on…

Average Joe/Jane Can Make Themselves More Employable with Social Media.

Sep 26, 2010

Have you ever read the wonderful things about social media, in the news, and thought ‘I don’t get it’ ‘What a waste of time!’ etc.?

Social Media Tools Can Help Your Career, or not (if you ignore them).

Sep 24, 2010

For those sceptical, a reminder that not too long ago, knowledge of e-mail, word and excel was not an absolute requirement for an office job. It may not be difficult…

Of Steve Jobs, Ninjas and Product Design

Sep 14, 2010

Being a Steve Jobs fan I take him seriously. If he blinks an eyelid I usually want to know why. Which is why I decided to delve deeper. We all…

Early to rise, helps make nice photographs

Sep 7, 2010

Since I've been told that sunrise and sunsets are amongst the best times (due to the ideal lighting conditions) to flex ones photography muscles, I decided to give it a…

Web 22.0 – The New Horizon.

Aug 25, 2010

You read right. Web 22.0. Not web, 3.0 or web 9.0 or even web 21.0 (all passé…google them) but Web 22.0. You heard it here first.

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GTM at Scale

Jacob Varghese – Senior B2B SaaS Go-To-Market Executive

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