The IBM experiment seems to confirm that self-promotion, empowerment and innovation can be powerful incentives for employees to drive social media engagements, internally and externally. It also demonstrates how employees…
The pharma giant, Pfizer was being charged in a controversial drug trial involving children with meningitis. So, of course, Pfizer hired investigators to find evidence of corruption against the Nigerian…
Mark Burnett has talked about how ‘In terms of physical change, someone’s going to figure out how to make shows interactive as you go along…I wish it would be me’.…
What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other…
It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves…
If you're following social media marketing closely, you probably have been witness to the passive aggressive Influencer battles fought by the valiant thought leadership on vast and eloquent battlefields of…
Terms like ‘influencers’ and ‘thought-leaders’ implies an elitist ability to ‘influence’ people into predictable patterns of thought and behavior. This makes fertile ground for ideological as well as corporate monopolies.…
With a name like ‘Project Titan’, the internet buzzed with the expected arrival of a ‘Gmail killer’. Tech folk had visions of a product announcement rivaling the cunning and stealth…
Mark Zuckerberg’s current unrelenting march towards global domination does not look like it needs an additional general. Yet, from my arm-chair vantage point, I cannot help but wonder how a…
Should you follow all who follow you? Should you have more followers than followees? Yet another thought provoking post 'Being a Twitter Snob is a Good Thing' from Mitch Joel,…