Unhand me you Klout! Influence Metrics ends the revolution

Unhand me you Klout! Influence Metrics ends the revolution

What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other algorithms, that replicate ‘influence-building’ behavior. Will these ‘automated social friends’ replace the email spammers of today?

What happens to authenticity, transparency etc. when metrics and algorithms drive behavior?

Don’t let the ‘Influencers’ suck with their advice

Don’t let the ‘Influencers’ suck with their advice

It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves to blame if we accept without questioning. So lets challenge the ‘thought leaders’ to be better than they are. Remind them to connect, to walk in our shoes, even if in empathy.
Don’t let them confuse respect with unconditional support.
DON’T let them SUCK.

We all benefit.

Of Teflon and Tedicorn – Social Media Marketing ‘A-lister’ Story

Of Teflon and Tedicorn – Social Media Marketing ‘A-lister’ Story

If you’re following social media marketing closely, you probably have been witness to the passive aggressive Influencer battles fought by the valiant thought leadership on vast and eloquent battlefields of the blogosphere.

Here is my interpretation, so that the rest of us – mortals and no-listers, can perhaps try make sense of it all.

Social Killed the Blogger Star (and Influencer)

Social Killed the Blogger Star (and Influencer)

Terms like ‘influencers’ and ‘thought-leaders’ implies an elitist ability to ‘influence’ people into predictable patterns of thought and behavior. This makes fertile ground for ideological as well as corporate monopolies. Such methods may have been vital (even necessary) part of civilization building, in the past. But that was before technology provided us with means of real-time social communication – ubiquitous, intuitive and accessible (by large numbers).

Facebook Analytics for the Average ‘friend’.

Facebook Analytics for the Average ‘friend’.

Mark Zuckerberg’s current unrelenting march towards global domination does not look like it needs an additional general.

Yet, from my arm-chair vantage point, I cannot help but wonder how a low level interaction measurement report/tool, for each user could add to Facebook’s appeal.

Twitter ‘Follow’ Strategy for Beginners. To Snob or Not.

Should you follow all who follow you? Should you have more followers than followees?

Yet another thought provoking post ‘Being a Twitter Snob is a Good Thing’ from Mitch Joel, was what initially inspired me to start writing about this. Then Mark Schaefer put out an equally thoughtful rejoinder, ‘Bringing Down the Twitter Snobs’.

Case for Irregular Blogging – A Contrarian Viewpoint.

People (except maybe mom) lose interest fast when they see that all you do is talk about yourself. Most of us should not expect people to be interested in what we have to say if we have not taken time to reciprocate. This works the same in real life as it does in online relationships.

The best time to Job-Hunt is when you have a Job. Twitter 101 for non-marketing types.

Social media platforms like twitter, facebook etc. allow you to network, more discretely than ever…without falling afoul of the most suspicious boss. Most of these platforms can be accessed on your mobile phone/device making it all the more convenient. Previously, I wrote about building your online presence around your personal brand. Now lets explore one practical way to do it.