Not Built to Blog

Not Built to Blog

  Blogs are great for all the reasons the one and only Mark Schaefer mentions here. If only more people who should read that post,…

How will businesses handle the WikiLeaks and Social Media era?

How will businesses handle the WikiLeaks and Social Media era?

The pharma giant, Pfizer was being charged in a controversial drug trial involving children with meningitis. So, of course, Pfizer hired investigators to find evidence of corruption against the Nigerian attorney general in order to persuade him to drop legal action against the company. These are just some of the revelations, involving big business like Pfizer and Shell, in the Wikileaks cables.

Did you need to know this? I’m glad I do. I hope it goes some distance in preventing companies like Pfizer in using my children as guinea pigs.

Reality Television – Using Social Media to Advance the Plot

Reality Television – Using Social Media to Advance the Plot

Mark Burnett has talked about how ‘In terms of physical change, someone’s going to figure out how to make shows interactive as you go along…I wish it would be me’. I guess everyone is waiting for a technical solution that provides better interactive tools.

Maybe there is a simple alternative while we wait for the missing link (that promises to elevate fortunes of both TV and Social media)

What about experimenting with writing social media integration INTO the plot?