Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement…
Revisiting the basics to increase your website traffic
If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…
Compare digital marketing chops with Canada’s fastest growing B2B service businesses
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest…
7 sneaky steps to beat your competition using their own digital marketing strengths
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts…
One page digital marketing plan to grow your small business [DOWNLOAD]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…
Your digital life and the digital divide
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide.…
When Online Marketing Experts Meet
If you have not seen my recent post about 3 common online marketing mistakes of small business on the brandbyte.com site, then you have…
Does your Business have Online Charisma?
NOTE: The following is an excerpt. Please read the complete article on the BrandByte Media Inc. website. You have a website. So do your competitors.…
Insurance for your site – Create and Submit XML Sitemaps (SEO)
Sitemaps are basically a list of all the pages on your site. Search engine bots, like the Googlebot, crawl sites by following links from one page to another. If your site does not have many other links on the web and/or is relatively new, search engines could find your site difficult to discover. Especially in cases like these, and almost always otherwise, a Sitemap is a great insurance plan to let search engines learn more about your site.