Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement a thought leadership driven marketing…
If you're wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to 'increase traffic' is often a fool's errand without…
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare…
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I…
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together…
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide. This higher-ed marketing project requires…
If you have not seen my recent post about 3 common online marketing mistakes of small business on the brandbyte.com site, then you have missed this fabulous animation :).…
NOTE: The following is an excerpt. Please read the complete article on the BrandByte Media Inc. website. You have a website. So do your competitors. There are millions, maybe billions…
Sitemaps are basically a list of all the pages on your site. Search engine bots, like the Googlebot, crawl sites by following links from one page to another. If your…