7 sneaky steps to beat your competition using their own digital marketing strengths

Posted on January 10, 2016June 25, 2016 by jacobv

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus Read more about 7 sneaky steps to beat your competition using their own digital marketing strengths[…]

One page digital marketing plan to grow your small business [DOWNLOAD]

Posted on November 23, 2015May 9, 2019 by jacobv

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side Read more about One page digital marketing plan to grow your small business [DOWNLOAD][…]

Skill sets for your modern marketing team

Posted on November 17, 2014November 17, 2014 by jacobv

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]

Stuff Missing in Twitter ‘How To’ Books

Posted on July 10, 2011January 15, 2016 by jacobv

My Mom would probably never use Twitter. Come to think of it, neither would my ‘Facebook’ savvy brothers, one of whom probably has more tech skills than the average bloke (bet he still remembers at least 5 DOS commands) If only they read the ‘How to‘ books about Twitter, which outnumber by 1:100, similar books Read more about Stuff Missing in Twitter ‘How To’ Books[…]

When Online Marketing Experts Meet

Posted on June 15, 2011January 24, 2017 by jacobv

If you have not seen my recent post about 3 common online marketing mistakes of small business on the brandbyte.com site, then you have missed this fabulous animation :). Rather than deny you the pleasure; here it is.

Evolution: Blog to ‘Aggro-Hub’?

Posted on April 4, 2011August 4, 2013 by jacobv

Over all, the online marketing community over-emphasizes on blogs as being the HUB of customer engagement…though, I admit – with good reason (as of now). Hubs of the future, may not be centralized and could be a collection of third party sites (which will wax and wane in popularity). We are probably seeing the Read more about Evolution: Blog to ‘Aggro-Hub’?[…]

Does your Business have Online Charisma?

Posted on February 25, 2011January 24, 2017 by jacobv

NOTE: The following is an excerpt. Please read the complete article on the BrandByte Media Inc. website. You have a website. So do your competitors. There are millions, maybe billions and counting, websites online. How do you help your customers find you from amongst all the noise? Does your digital presence help you stand out? Read more about Does your Business have Online Charisma?[…]

The Kloutocracy of it all – Do I Care…Enough?

Posted on January 29, 2011January 15, 2016 by jacobv

Should I care enough about Klout? Sign in? Only to encourage something I do not believe in?

However, the pragmatic me, makes a living as a marketing technologist in Montreal. As student-for-life I have to ask:

How did you derive value from signing in to Klout?

By not signing in am I missing out on information that could help my clients in their online marketing efforts?