If you read my previous opinions on social scoring, you know I’m skeptical on the viability of ‘influence metrics‘. However, when Mark Schaefer (of the…
I have been waiting to respond to Mark’s advice against shoveling social media down throats. The animator in me (remnants of a past life)…
Blogs are great for all the reasons the one and only Mark Schaefer mentions here. If only more people who should read that post,…
Should I care enough about Klout? Sign in? Only to encourage something I do not believe in?
However, the pragmatic me, makes a living as a marketing technologist in Montreal. As student-for-life I have to ask:
How did you derive value from signing in to Klout?
By not signing in am I missing out on information that could help my clients in their online marketing efforts?
What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other algorithms, that replicate ‘influence-building’ behavior. Will these ‘automated social friends’ replace the email spammers of today?
What happens to authenticity, transparency etc. when metrics and algorithms drive behavior?
It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves to blame if we accept without questioning. So lets challenge the ‘thought leaders’ to be better than they are. Remind them to connect, to walk in our shoes, even if in empathy.
Don’t let them confuse respect with unconditional support.
DON’T let them SUCK.
We all benefit.