ROInfluence: Overestimating the impact of social scoring
If you read my previous opinions on social scoring, you know I'm skeptical on the viability of 'influence metrics'. However, when Mark Schaefer (of the engaging marketing blog {Grow} ),…
When I met Mark Schaefer and Jay Baer on GO!Animate
I have been waiting to respond to Mark's advice against shoveling social media down throats. The animator in me (remnants of a past life) has also been itching to…
Not Built to Blog
Blogs are great for all the reasons the one and only Mark Schaefer mentions here. If only more people who should read that post, did! Trapped in a Time Warp…
The Kloutocracy of it all – Do I Care…Enough?
Should I care enough about Klout? Sign in? Only to encourage something I do not believe in? However, the pragmatic me, makes a living as a marketing technologist in Montreal.…
Unhand me you Klout! Influence Metrics ends the revolution
What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other…
Don’t let the ‘Influencers’ suck with their advice
It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves…