The Kloutocracy of it all – Do I Care…Enough?

The Kloutocracy of it all – Do I Care…Enough?

Should I care enough about Klout? Sign in? Only to encourage something I do not believe in?

However, the pragmatic me, makes a living as a marketing technologist in Montreal. As student-for-life I have to ask:

How did you derive value from signing in to Klout?

By not signing in am I missing out on information that could help my clients in their online marketing efforts?

Unhand me you Klout! Influence Metrics ends the revolution

Unhand me you Klout! Influence Metrics ends the revolution

What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other algorithms, that replicate ‘influence-building’ behavior. Will these ‘automated social friends’ replace the email spammers of today?

What happens to authenticity, transparency etc. when metrics and algorithms drive behavior?