ROInfluence: Overestimating the impact of social scoring
If you read my previous opinions on social scoring, you know I'm skeptical on the viability of 'influence metrics'. However, when Mark Schaefer (of the engaging marketing blog {Grow} ),…
Freddy vs. Jason. The OWS Story
A nightmare tied in with all the arguments for and against the OWS protest; a predominant perception; an epic battle brews between Capitalism and Communism/Socialism. I’d think Freddy to be…
Influence Peddling Down The Rabbit Hole
This post started out as a comment on Aaron Biebert's post, grew some and ended up on this blog. To Aaron et al., I am curious about a few things.…
Hitler House Revolution will be Tweeted but not Measured
I remember being mildly annoyed when the Hitler house tweet, authored by a relatively obscure Wales resident Charli Dickenson, went viral. I am probably not the only one who…
The Kloutocracy of it all – Do I Care…Enough?
Should I care enough about Klout? Sign in? Only to encourage something I do not believe in? However, the pragmatic me, makes a living as a marketing technologist in Montreal.…
Unhand me you Klout! Influence Metrics ends the revolution
What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other…