“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This individual was having a tough time justifying his ask for marketing spend. As the conversation progressed I realized this was a common challenge. In some marketing circles, the revenue impact Read more about 3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed[…]
I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts, things just failed to take off. Or produced only substandard results in terms of business goals. Then there are those times that I’ve stayed around longer than I should have; Read more about How to Make a Broader Marketing Assessment from a Leadership Perspective[…]
In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a visitor to a website becomes a customer, the sooner a business gets paid. Depending on the nature of the business itself, the CRO is closely coupled with an important metric, the Read more about 8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals[…]
If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from content marketing, SEO, social media marketing, email marketing etc. However, Cost Per Click (CPC) campaigns can deliver you in-market customers in a matter of days, Read more about The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy[…]
Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility is an increasingly important contributor to our success. And this holds true regardless of if you are a small business, consultant, professional, or just looking for work. So it’s not Read more about 8 quick win content hacks for the busy business professional[…]
You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your marketing team is always busy. The team or marketing agency is telling you about retweets and engagement. You know exactly what channel is bringing high-value traffic to your website. “Half Read more about 4 steps to hold marketing accountable for website traffic goals[…]
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring process along. The three types of marketer personas I recently read that Laura Patterson and her team had identified three types of marketer personas as follows: Read more about How to hire a digital marketer for your business using ‘marketer personas’[…]
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare in their digital marketing efforts. Such case studies are a useful part of any marketer’s arsenal. After all an analysis of the competition is a Read more about Compare digital marketing chops with Canada’s fastest growing B2B service businesses[…]
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate Read more about When native advertising hurts your brand[…]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side Read more about One page digital marketing plan to grow your small business [DOWNLOAD][…]