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Jacob Varghese - Senior Marketing Executive

Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed
Feb17February 17, 2020Leadership, Marketing and Technology

3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed

“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This…

How to Make a Broader Marketing Assessment from a Leadership Perspective
Aug27August 28, 2017Leadership, Marketing and Technology

How to Make a Broader Marketing Assessment from a Leadership Perspective

I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts,…

8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals
Jun18June 28, 2017Leadership, Marketing and Technology

8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals

In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a…

The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy
Oct02October 2, 2016Marketing and Technology

The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy

If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a…

8 quick win content hacks for the busy business professional
Apr24April 26, 2016Marketing Doodles, Marketing and Technology, Social Media

8 quick win content hacks for the busy business professional

  Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility…

4 steps to hold marketing accountable for website traffic goals
Apr03April 4, 2016SME, Marketing Doodles, Marketing and Technology

4 steps to hold marketing accountable for website traffic goals

You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your…

How to hire a digital marketer for your business using ‘marketer personas’
Feb27March 4, 2016Leadership, SME, Marketing and Technology

How to hire a digital marketer for your business using ‘marketer personas’

Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer…

Compare digital marketing chops with Canada’s fastest growing B2B service businesses
Feb09February 28, 2016SME, Marketing and Technology, Social Media, SEO

Compare digital marketing chops with Canada’s fastest growing B2B service businesses

As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest…

When native advertising hurts your brand
Dec08December 15, 2015Marketing Doodles, Marketing and Technology

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an…

One page digital marketing plan to grow your small business [DOWNLOAD]
Nov23May 10, 2020SME, Marketing and Technology, Social Media, SEO

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…

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