Insurance for your site – Create and Submit XML Sitemaps (SEO)
Sitemaps are basically a list of all the pages on your site. Search engine bots, like the Googlebot, crawl sites by following links from one page to another. If your…
Social Media is Everyone’s Job: Lessons from NYT, Best Buy and IBM
The IBM experiment seems to confirm that self-promotion, empowerment and innovation can be powerful incentives for employees to drive social media engagements, internally and externally. It also demonstrates how employees…
How will businesses handle the WikiLeaks and Social Media era?
The pharma giant, Pfizer was being charged in a controversial drug trial involving children with meningitis. So, of course, Pfizer hired investigators to find evidence of corruption against the Nigerian…
Reality Television – Using Social Media to Advance the Plot
Mark Burnett has talked about how ‘In terms of physical change, someone’s going to figure out how to make shows interactive as you go along…I wish it would be me’.…
Unhand me you Klout! Influence Metrics ends the revolution
What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other…
Don’t let the ‘Influencers’ suck with their advice
It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves…
Of Teflon and Tedicorn – Social Media Marketing ‘A-lister’ Story
If you're following social media marketing closely, you probably have been witness to the passive aggressive Influencer battles fought by the valiant thought leadership on vast and eloquent battlefields of…
Social Killed the Blogger Star (and Influencer)
Terms like ‘influencers’ and ‘thought-leaders’ implies an elitist ability to ‘influence’ people into predictable patterns of thought and behavior. This makes fertile ground for ideological as well as corporate monopolies.…
Facebook Email | Project Titan – Ambitious Cronus or the load bearing Atlas?
With a name like ‘Project Titan’, the internet buzzed with the expected arrival of a ‘Gmail killer’. Tech folk had visions of a product announcement rivaling the cunning and stealth…
Facebook Analytics for the Average ‘friend’.
Mark Zuckerberg’s current unrelenting march towards global domination does not look like it needs an additional general. Yet, from my arm-chair vantage point, I cannot help but wonder how a…