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Jacob Varghese - Senior B2B SaaS Marketing Executive

Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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How to be a Baller at Content Strategy for a Boring Business
Jul31SME, Marketing and Technology, Social Media, SEO

How to be a Baller at Content Strategy for a Boring Business

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products.…

6 steps to align a winning digital strategy to your growth engine
Jun25June 26, 2016Leadership, SME, Marketing and Technology, Social Media, SEO

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad…

Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Marketing and Technology, Social Media, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

4 steps to hold marketing accountable for website traffic goals
Apr03April 4, 2016SME, Marketing Doodles, Marketing and Technology

4 steps to hold marketing accountable for website traffic goals

You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your…

How to hire a digital marketer for your business using ‘marketer personas’
Feb27March 4, 2016Leadership, SME, Marketing and Technology

How to hire a digital marketer for your business using ‘marketer personas’

Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer…

Compare digital marketing chops with Canada’s fastest growing B2B service businesses
Feb09February 28, 2016SME, Marketing and Technology, Social Media, SEO

Compare digital marketing chops with Canada’s fastest growing B2B service businesses

As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest…

7 sneaky steps to beat your competition using their own digital marketing strengths
Jan10June 25, 2016SME, Marketing and Technology, SEO

7 sneaky steps to beat your competition using their own digital marketing strengths

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts…

One page digital marketing plan to grow your small business [DOWNLOAD]
Nov23May 10, 2020SME, Marketing and Technology, Social Media, SEO

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]
Oct14October 16, 2015Leadership, SME, Marketing and Technology

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]

There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about…