How to be a Baller at Content Strategy for a Boring Business
Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it.…
6 steps to align a winning digital strategy to your growth engine
As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s…
Revisiting the basics to increase your website traffic
If you're wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to 'increase traffic' is often a fool's errand without…
4 steps to hold marketing accountable for website traffic goals
You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your marketing team is always busy.…
How to hire a digital marketer for your business using ‘marketer personas’
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring…
Compare digital marketing chops with Canada’s fastest growing B2B service businesses
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare…
7 sneaky steps to beat your competition using their own digital marketing strengths
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I…
One page digital marketing plan to grow your small business [DOWNLOAD]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together…
Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]
There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in…