“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus[…]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together seemingly mystical marketing tactics like SEO, social media marketing, content marketing, PPC and everything else the gurus are constantly talking about. On the other side[…]
Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social media’ or ‘SEO’. Throw in content marketing, inbound marketing, user experience design, CPC/CPM, digital re-marketing, and marketing automation and the eyes glaze over. The mind[…]
Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths are propagated by experts, borrowing from the echo-chamber wisdom of individual comfort zones. Here are the top 8 myths that could cause your SME’s (Small and Medium Enterprise) marketing campaign to under-perform.[…]
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide. This higher-ed marketing project requires me to contact academics and institutions throughout the world. An educator in Iraq confessed … in my country this service ( buying books from internet )[…]
Let’s face it, with the healthy lead of 750 million+ users, established by Facebook, Google Plus will take a good while to catch up. Even if the mainstream are to ‘overcome social media fatigue’, that is. So we plod along on G+, in wonderment of the growing ‘circularity’ of the early adoptscoble, et al.
If you have not seen my recent post about 3 common online marketing mistakes of small business on the brandbyte.com site, then you have missed this fabulous animation :). Rather than deny you the pleasure; here it is.
Over all, the online marketing community over-emphasizes on blogs as being the HUB of customer engagement…though, I admit – with good reason (as of now). Hubs of the future, may not be centralized and could be a collection of third party sites (which will wax and wane in popularity). We are probably seeing the[…]
NOTE: The following is an excerpt. Please click here to read the complete article on the BrandByte Media Inc. website. You have a website. So do your competitors. There are millions, maybe billions and counting, websites online. How do you help your customers find you from amongst all the noise? Does your digital presence help[…]
Sitemaps are basically a list of all the pages on your site. Search engine bots, like the Googlebot, crawl sites by following links from one page to another. If your site does not have many other links on the web and/or is relatively new, search engines could find your site difficult to discover. Especially in cases like these, and almost always otherwise, a Sitemap is a great insurance plan to let search engines learn more about your site.