India on Social Media

India on Social Media

With Facebook touting India as one of their largest markets in the near future, there are obvious benefits to hitching on to the Indian social media marketing bandwagon. However, it is not clear that businesses in India are ready (like many businesses elsewhere).

The Birds! Failwhale version

The Birds! Failwhale version

Before Angry Birds and Twitter there was Alfred Hitchcock’s classic ‘The Birds‘. Perhaps, newer generations will learn of these films only via passing references like…

Not Built to Blog

Not Built to Blog

  Blogs are great for all the reasons the one and only Mark Schaefer mentions here. If only more people who should read that post,…

Social Killed the Blogger Star (and Influencer)

Social Killed the Blogger Star (and Influencer)

Terms like ‘influencers’ and ‘thought-leaders’ implies an elitist ability to ‘influence’ people into predictable patterns of thought and behavior. This makes fertile ground for ideological as well as corporate monopolies. Such methods may have been vital (even necessary) part of civilization building, in the past. But that was before technology provided us with means of real-time social communication – ubiquitous, intuitive and accessible (by large numbers).