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Jacob Varghese - Senior Marketing Executive

Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed
Feb17February 17, 2020Leadership, Marketing and Technology

3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed

“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This…

Influence Peddling Down The Rabbit Hole
Aug21January 15, 2016Social Media

Influence Peddling Down The Rabbit Hole

This post started out as a comment on Aaron Biebert’s post, grew some and ended up on this blog. To Aaron et al., I am…

Hitler House Revolution will be Tweeted but not Measured
Apr17January 14, 2016Social Media

Hitler House Revolution will be Tweeted but not Measured

  I remember being mildly annoyed when the Hitler house tweet, authored by a relatively obscure Wales resident Charli Dickenson, went viral. I am probably…