“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This individual was having a tough time justifying his ask for marketing spend. As the conversation progressed I realized this was a common challenge. In some marketing circles, the revenue impact Read more about 3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed[…]
This post started out as a comment on Aaron Biebert’s post, grew some and ended up on this blog.
To Aaron et al.,
I am curious about a few things. Perhaps you and/or others, can clear it up for me.
1) Klout’s Twitter centricity.
I know Klout now connects to other social networks but Twitter still seems to be the primary mover of Klout scores.
Have you tried ignoring twitter for 4-5 days and totally rocking it on Facebook? I suspect your Klout score will drop (as it did in my tests). Maybe Klout does not have access to Facebook’s walled garden.
I could be wrong though, so would like to hear from others; Anyone with a high Klout score who is NOT active (maybe tweeting a cpl of times a week) on Twitter? […]
I remember being mildly annoyed when the Hitler house tweet, authored by a relatively obscure Wales resident Charli Dickenson, went viral. I am probably not the only one who thought the whole episode pointless. Hindsight revealed to an insufferable ego that, the real majesty of social media lies in its serendipitous-ness. That unpredictable sequence Read more about Hitler House Revolution will be Tweeted but not Measured[…]