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GTM at Scale

Jacob Varghese - Senior B2B SaaS Go-To-Market Executive

GTM at Scale

Jacob Varghese - Senior B2B SaaS Go-To-Market Executive

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3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed

Feb 17, 2020

“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This individual was having a tough…

Influence Peddling Down The Rabbit Hole

Aug 21, 2011

This post started out as a comment on Aaron Biebert's post, grew some and ended up on this blog. To Aaron et al., I am curious about a few things.…

Hitler House Revolution will be Tweeted but not Measured

Apr 17, 2011

  I remember being mildly annoyed when the Hitler house tweet, authored by a relatively obscure Wales resident Charli Dickenson, went viral. I am probably not the only one who…

GTM at Scale

Jacob Varghese – Senior B2B SaaS Go-To-Market Executive

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