In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a…
ROInfluence: Overestimating the impact of social scoring
If you read my previous opinions on social scoring, you know I’m skeptical on the viability of ‘influence metrics‘. However, when Mark Schaefer (of the…
Your digital life and the digital divide
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide.…
India on Social Media
With Facebook touting India as one of their largest markets in the near future, there are obvious benefits to hitching on to the Indian social media marketing bandwagon. However, it is not clear that businesses in India are ready (like many businesses elsewhere).
Not Built to Blog
Blogs are great for all the reasons the one and only Mark Schaefer mentions here. If only more people who should read that post,…
Podium vs. Network – Social Media Straw Man.
As we go about with our heads buried in our smart phones. Have we built a social media straw man?
Case for Irregular Blogging – A Contrarian Viewpoint.
People (except maybe mom) lose interest fast when they see that all you do is talk about yourself. Most of us should not expect people to be interested in what we have to say if we have not taken time to reciprocate. This works the same in real life as it does in online relationships.