In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a visitor to a website becomes a customer, the sooner a business gets paid. Depending on the nature of the business itself, the CRO is closely coupled with an important metric, the Read more about 8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals[…]
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide. This higher-ed marketing project requires me to contact academics and institutions throughout the world.
An educator in Iraq confessed
… in my country this service ( buying books from internet ) not exist…
This is understandable, given the turmoil in that country. The infrastructure is obviously in disarray. […]
Blogs are great for all the reasons the one and only Mark Schaefer mentions here. If only more people who should read that post, did! Trapped in a Time Warp Now here are some people who would never read that article Mr. Leaflet: He’s been successful in fast food retail. A4 flyers have evidently Read more about Not Built to Blog[…]
As we go about with our heads buried in our smart phones. Have we built a social media straw man?
People (except maybe mom) lose interest fast when they see that all you do is talk about yourself. Most of us should not expect people to be interested in what we have to say if we have not taken time to reciprocate. This works the same in real life as it does in online relationships.