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Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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5 Practical Steps to Increase Lead Generation as You Scale Your Business
Dec02February 2, 2020Leadership, Marketing and Technology

5 Practical Steps to Increase Lead Generation as You Scale Your Business

Is your lead generation stuck on neutral, or worse, while your scale-up planning is in high gear? After a couple of years of the initial…

Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy
Nov26November 26, 2017Leadership, Marketing and Technology

Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy

Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement…

4 steps to hold marketing accountable for website traffic goals
Apr03April 4, 2016SME, Marketing Doodles, Marketing and Technology

4 steps to hold marketing accountable for website traffic goals

You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your…

Compare digital marketing chops with Canada’s fastest growing B2B service businesses
Feb09February 28, 2016SME, Marketing and Technology, Social Media, SEO

Compare digital marketing chops with Canada’s fastest growing B2B service businesses

As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest…

One page digital marketing plan to grow your small business [DOWNLOAD]
Nov23May 10, 2020SME, Marketing and Technology, Social Media, SEO

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…