3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed
“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This individual was having a tough…
How to Make a Broader Marketing Assessment from a Leadership Perspective
I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts, things just failed to take…
8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals
In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a visitor to a website becomes a…
The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy
If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from…
8 quick win content hacks for the busy business professional
Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility is an increasingly important contributor…
4 steps to hold marketing accountable for website traffic goals
You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your marketing team is always busy.…
How to hire a digital marketer for your business using ‘marketer personas’
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring…
Compare digital marketing chops with Canada’s fastest growing B2B service businesses
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare…
When native advertising hurts your brand
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I've found native advertising to be an effective content marketing tactic in…
One page digital marketing plan to grow your small business [DOWNLOAD]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together…