How to be a Baller at Content Strategy for a Boring Business
Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it.…
6 steps to align a winning digital strategy to your growth engine
As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s…
Revisiting the basics to increase your website traffic
If you're wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to 'increase traffic' is often a fool's errand without…
Compare digital marketing chops with Canada’s fastest growing B2B service businesses
As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest growing B2B service businesses fare…
7 sneaky steps to beat your competition using their own digital marketing strengths
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I…
One page digital marketing plan to grow your small business [DOWNLOAD]
Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but few understand how to pull together…
The one thing businesses need to know about digital marketing
Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online marketing is not just ‘social…
6 deadly myths undermining the SME online marketing effort.
Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths are propagated by experts, borrowing…
Your digital life and the digital divide
A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide. This higher-ed marketing project requires…
Google Plus vs. WordPress? Whut?
Let's face it, with the healthy lead of 750 million+ users, established by Facebook, Google Plus will take a good while to catch up. Even if the mainstream…