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Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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How a Senior B2B Marketer Approaches Marketing Strategy
Feb25February 25, 2017Leadership, Marketing Doodles, Marketing and Technology

How a Senior B2B Marketer Approaches Marketing Strategy

Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers…

Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Marketing and Technology, Social Media, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

8 quick win content hacks for the busy business professional
Apr24April 26, 2016Marketing Doodles, Marketing and Technology, Social Media

8 quick win content hacks for the busy business professional

  Little time. Little content. Little brand presence online. Lost growth opportunities. Sounds familiar? With the growing expectations we have from the digital world, online visibility…

4 steps to hold marketing accountable for website traffic goals
Apr03April 4, 2016SME, Marketing Doodles, Marketing and Technology

4 steps to hold marketing accountable for website traffic goals

You’re doing everything you think you need to do. You have a well-designed website, social media hustle, you’re blogging, SEO chops, email marketing, etc. Your…

When native advertising hurts your brand
Dec08December 15, 2015Marketing Doodles, Marketing and Technology

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an…

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