The British unicorns have already landed for the inaugural Marketing Technology conference also known as the Festivals of the Unicorns.
“A limey is coming!” At ease Boston, I’m only here for @MarTechConf! #MarTech
— Simon J. Hughes (@simonjhughes) August 17, 2014
And it seems apparent to all of us who are headed that way that this conference is going to deliver!
Only thing better than #SharkWeek is #MarTech next week @MarTechConf pic.twitter.com/R4r90MnGVe
— Shawn Goodin (@MarTransOrg) August 17, 2014
If you’ve been following the Facebook group you know that Akvile @AkvileHarlow has been doing a fantabulous job with her timely nuggets of helpful information about the conference.
However, and it must just be me, I cannot seem to find a list of the Twitter accounts of all the speakers along with their blogs and other similar information. I think this kind of information rather handy during conferences so I can follow and mention the speakers in my tweets etc.
I also use such lists as the base notes which I add to as the conference progresses.
Yours truly has taken the time to put together the list for others like me.
9:00AM-9:15AM: Welcome to MarTech!
9:15AM-10:00AM: Growing Business with Marketing Technology: From Operations to Innovation
Mayur Gupta, Global Head of Marketing Technology & Operations, @Kimberly-Clark
10:30AM-11:15AM: Chief Marketing Technologists Symbolize Marketing’s Changing Role
Laura McLellan, VP Marketing Strategies, Gartner Research
11:15AM-12:00PM: How to Align Marketing Technology with Business Strategy
David Raab, Principal, Raab & Associates
1:15PM-2:00PM: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
Paul Roetzer, CEO, PR 20/20, author of The Marketing Agency Blueprint and The Marketing Performance Blueprint
2:00PM-2:30PM: Agile Marketing: New Ways of Managing a New Era of Marketing
Jascha Kaykas-Wolff, CMO, BitTorrent
2:30PM-3:00PM: The Talent Land Grab in Marketing Technology: How to Win
Erica Seidel, CEO, The Connective Good
3:30PM-4:15PM: Data: The Future of Marketing – Is Your Organization Ready?
Jane Hiscock – Moderator, Founder & CEO, Farland Group
Wes Hunt – Speaker, Chief Data Officer Nationwide Insurance
Lisa Ritchie – Speaker, VP Customer Knowledge and Insights Scotiabank
4:15PM-5:00PM: To Build or Buy Your Own Marketing Cloud?
Travis Wright, CEO, MediaThinkLabs
5:15PM-6:00PM: Growing ISV Ecosystems for Marketing Software Platforma
Scott Brinker – Moderator, Conference Chair & author,
Erik W. Holt – Speaker, Partner Strategy Leader – Technology/ISV, IBM ExperienceOne
Lou Pelosi – Speaker, Sr. Director LaunchPoint, Marketo
David Humpherys – Speaker
Director of Strategic Alliances, Adobe
9:15AM – 10:00AM: Special Guest: Shaping the Future of Business in The Second Machine Age
Erik Brynjolfsson, Director of the MIT Initiative on the Digital Economy
10:30AM-11:15AM: Growing Unicorns: SapientNitro’s Chief Marketing Technology Officer University
Sheldon Monteiro, CTO, SapientNitro
11:15AM-12:00PM: Making Marketing Thrive in the Age of the Customer
Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership Practice at Forrester Research
1:20PM-1:45PM: The New Marketing Operations Archetypes: What Works and Why
Jason Heller, CEO, Agiliti
1:45PM-2:10PM: Growth Hacking: The Human “Operating System” for Marketing Technology
Sean Ellis, Founder & CEO, Qualaroo and GrowthHackers.com
2:10PM-2:35PM: Algorithmic Thinking: The Foundation of Marketing Technology
Christopher Penn, VP of Marketing Technology, SHIFT Communications
2:35PM-3:00PM: Marketing Technologist as Marketing Transformation Sherpa
Shawn Goodin, Director of Marketing Technology, The Clorox Company
3:30PM-4:15PM: CxO Talk Live: CMO Perspectives on Digital Transformation
Michael Krigsman – Moderator, Co-Host of “CxO Talk”
Vala Afshar – Moderator, Chief Marketing Officer, Extreme Networks
Don Schuerman – Speaker, CTO and Vice President of Product Marketing, Pegasystems
Steve Mann – Speaker, Chief Marketing Officer, Research Solutions, LexisNexis
4:15PM-5:00PM: Fireside Chat: The Engineer Who Hacked Marketing
Dharmesh Shah, Co-Founder and CTO, HubSpot
If I’ve missed anything let me know!