Social Killed the Blogger Star (and Influencer)

Social Killed the Blogger Star (and Influencer)

Terms like ‘influencers’ and ‘thought-leaders’ implies an elitist ability to ‘influence’ people into predictable patterns of thought and behavior. This makes fertile ground for ideological as well as corporate monopolies. Such methods may have been vital (even necessary) part of civilization building, in the past. But that was before technology provided us with means of real-time social communication – ubiquitous, intuitive and accessible (by large numbers).