If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is often a fool’s errand without a better understanding of various sources that constitute the ‘traffic’ in question. If the basics aren’t clear the goals become difficult to achieve. I was Read more about Revisiting the basics to increase your website traffic[…]
There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about two million Canadians. Similarly in the U.S., non-profits account for 5.4% of the GDP at around $887.3 billion. About 10 million people are employed by the non-profit sector. Some of Read more about Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC][…]
Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their challenge now is in taking the next step. To prepare themselves to be where the customers are going to be. More importantly, to be able to continue being relevant to Read more about Upgrading your SME culture to be relevant in the digital era[…]
Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths are propagated by experts, borrowing from the echo-chamber wisdom of individual comfort zones. Here are the top 8 myths that could cause your SME’s (Small and Medium Enterprise) marketing campaign to under-perform. Read more about 6 deadly myths undermining the SME online marketing effort.[…]