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Jacob Varghese - Senior B2B SaaS Marketing Executive

Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Marketing and Technology, Social Media, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]
Oct14October 16, 2015Leadership, SME, Marketing and Technology

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]

There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about…

Upgrading your SME culture to be relevant in the digital era
Jul26February 28, 2016Leadership, Marketing and Technology

Upgrading your SME culture to be relevant in the digital era

  Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their…

6 deadly myths undermining the SME online marketing effort.
Feb09April 13, 2014Marketing and Technology, Social Media, SEO

6 deadly myths undermining the SME online marketing effort.

Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths…