How will businesses handle the WikiLeaks and Social Media era?

How will businesses handle the WikiLeaks and Social Media era?

The pharma giant, Pfizer was being charged in a controversial drug trial involving children with meningitis. So, of course, Pfizer hired investigators to find evidence of corruption against the Nigerian attorney general in order to persuade him to drop legal action against the company. These are just some of the revelations, involving big business like Pfizer and Shell, in the Wikileaks cables.

Did you need to know this? I’m glad I do. I hope it goes some distance in preventing companies like Pfizer in using my children as guinea pigs.

Twitter ‘Follow’ Strategy for Beginners. To Snob or Not.

Should you follow all who follow you? Should you have more followers than followees?

Yet another thought provoking post ‘Being a Twitter Snob is a Good Thing’ from Mitch Joel, was what initially inspired me to start writing about this. Then Mark Schaefer put out an equally thoughtful rejoinder, ‘Bringing Down the Twitter Snobs’.