I’m one of those movie buffs amazed by director Wes Anderson’s attention to detail. The intricate, whimsically populated, and diverse worlds of ‘The Grand Budapest Hotel’, ‘Moonrise Kingdom’, ‘The Royal Tenenbaums’ etc., are testament to his visual obsession as much as his experimental streak. When someone is as fastidious and creative as Anderson, it’s obvious Read more about Open Farewell Letter. A New Adventure Beckons.[…]
If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are the skill sets we should look for?‘ If you’ve been bombarded by SEO gurus, social ninjas and other ‘one size-fits-all-solutions‘ you probably have more questions than answers. It’s tough when your business Read more about Skill sets for your modern marketing team[…]
Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact with occupy a varied spectrum. From the highly competent marketing technologists to niche tacticians and very often the traditional marketer trying to ‘do digital’. Therein lies the challenge; when agile Read more about Why digital marketing has a measurement and creativity gap[…]
Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their challenge now is in taking the next step. To prepare themselves to be where the customers are going to be. More importantly, to be able to continue being relevant to Read more about Upgrading your SME culture to be relevant in the digital era[…]
Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths are propagated by experts, borrowing from the echo-chamber wisdom of individual comfort zones. Here are the top 8 myths that could cause your SME’s (Small and Medium Enterprise) marketing campaign to under-perform. Read more about 6 deadly myths undermining the SME online marketing effort.[…]