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Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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Open Farewell Letter. A New Adventure Beckons.
Feb18February 18, 2018Leadership, Marketing and Technology

Open Farewell Letter. A New Adventure Beckons.

I’m one of those movie buffs amazed by director Wes Anderson’s attention to detail. The intricate, whimsically populated, and diverse worlds of ‘The Grand Budapest…

Skill sets for your modern marketing team
Nov17November 17, 2014Leadership, Marketing and Technology

Skill sets for your modern marketing team

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are…

Why digital marketing has a measurement and creativity gap
Sep13November 23, 2015Leadership, Marketing and Technology

Why digital marketing has a measurement and creativity gap

  Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact…

Upgrading your SME culture to be relevant in the digital era
Jul26February 28, 2016Leadership, Marketing and Technology

Upgrading your SME culture to be relevant in the digital era

  Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their…

6 deadly myths undermining the SME online marketing effort.
Feb09April 13, 2014Marketing and Technology, Social Media, SEO

6 deadly myths undermining the SME online marketing effort.

Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths…

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