I’m one of those movie buffs amazed by director Wes Anderson’s attention to detail. The intricate, whimsically populated, and diverse worlds of ‘The Grand Budapest…
Skill sets for your modern marketing team
If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are…
Why digital marketing has a measurement and creativity gap
Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact…
Upgrading your SME culture to be relevant in the digital era
Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their…
6 deadly myths undermining the SME online marketing effort.
Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths…