Robert Iger tracks his 45 years to the helm of The Walt Disney Company in this revelatory autobiographical read. This masterful dealmaker describes how he navigated the sunset era of traditional media to lead Disney into the digital age.
Tag: leadership
5 Practical Steps to Increase Lead Generation as You Scale Your Business
Is your lead generation stuck on neutral, or worse, while your scale-up planning is in high gear? After a couple of years of the initial product-market-fit phase, you’ve probably made some gains but you’re now left wondering how to deliver those early encouraging results at scale. You may have even decided to bring in new…
Using the TLC (Thought Leadership Cluster) Topics Framework to Improve Your Content Marketing Strategy
Thought leadership is an abstract concept to many. How does one become a thought leader then? Ideally, you would need to know how to implement a thought leadership driven marketing strategy in a predictable and measurable way. The framework described in this post will help you meet those objectives. Hopefully, you’ll also be more successful…
8 high-level Conversion Rate Optimization Leadership Strategies for Marketing Professionals
In our digital era, the cash required to fuel growth is often linked to the Conversion Rate Optimization (CRO). In other words, the sooner a visitor to a website becomes a customer, the sooner a business gets paid. Depending on the nature of the business itself, the CRO is closely coupled with an important metric, the…
4 reasons you should and 4 ways you CAN write to lead
“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t Churchill. And maybe our oratory skills wouldn’t find a ready audience like Churchill’s did. However, we have something even better. A way to connect with millions across the earth via…
Upgrading your SME culture to be relevant in the digital era
Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their challenge now is in taking the next step. To prepare themselves to be where the customers are going to be. More importantly, to be able to continue being relevant to their…
How to prepare your small business for the hyper digital customer and the big data era
Your cars and phones now, but soon your homes, clothes and your accessories too are going to be spitting copious amounts of data into the web. Your customers will be hyper-digitally driven whether you like it or not. Is your small business positioned to take advantage of a major shift in consumer behavior? How are…