3 Effective KPIs for SaaS B2B Marketing

3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed

“How can I connect marketing activities directly to revenue?”, asked a marketing leader on one of the online groups I am a part of. This individual was having a tough time justifying his ask for marketing spend. As the conversation progressed I realized this was a common challenge. In some marketing circles, the revenue impact Read more about 3 Effective KPIs to Keep Your B2B SaaS Marketing Efforts Revenue Focussed[…]