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GTM at Scale

Jacob Varghese - Senior B2B SaaS Go-To-Market Executive

GTM at Scale

Jacob Varghese - Senior B2B SaaS Go-To-Market Executive

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Don’t let the ‘Influencers’ suck with their advice

Nov 29, 2010

It is important that adulation does not lull our ‘thought leaders’ into dishing out information, that we cannot relate to. Advice that is borderline narcissistic and elitist. We have ourselves…

Of Teflon and Tedicorn – Social Media Marketing ‘A-lister’ Story

Nov 26, 2010

If you're following social media marketing closely, you probably have been witness to the passive aggressive Influencer battles fought by the valiant thought leadership on vast and eloquent battlefields of…

GTM at Scale

Jacob Varghese – Senior B2B SaaS Go-To-Market Executive

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