Unhand me you Klout! Influence Metrics ends the revolution

Unhand me you Klout! Influence Metrics ends the revolution

What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other algorithms, that replicate ‘influence-building’ behavior. Will these ‘automated social friends’ replace the email spammers of today?

What happens to authenticity, transparency etc. when metrics and algorithms drive behavior?