ROInfluence: Overestimating the impact of social scoring
If you read my previous opinions on social scoring, you know I'm skeptical on the viability of 'influence metrics'. However, when Mark Schaefer (of the engaging marketing blog {Grow} ),…
Unhand me you Klout! Influence Metrics ends the revolution
What are all these metrics doing? Now algorithms measure social ‘influence’. We already know that people are finding new ways to game the system. What will inevitably follow are other…