ROInfluence: Overestimating the impact of social scoring
If you read my previous opinions on social scoring, you know I'm skeptical on the viability of 'influence metrics'. However, when Mark Schaefer (of the engaging marketing blog {Grow} ),…
Influence Peddling Down The Rabbit Hole
This post started out as a comment on Aaron Biebert's post, grew some and ended up on this blog. To Aaron et al., I am curious about a few things.…