Jacob Varghese – Senior B2B SaaS Go-To-Market Strategist
I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts, things just failed to take off. Or produced only substandard results in terms of business goals. Then there are those times that I’ve stayed around longer than I should have;…
Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This description is true, to an extent. After all, any cohesive plan of action can be termed as a strategy, if none existed previously. However, as…
If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from content marketing, SEO, social media marketing, email marketing etc. However, Cost Per Click (CPC) campaigns can deliver you in-market customers in a matter of days,…
Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it. You know that given your resources, digital marketing is what you need to ramp up on to get your product out there. All you now…
As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s not some obvious flaw like lack of talent or laziness to blame. In fact, everyone involved is busy being busy. Yet, business goals remain unmet….
If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is often a fool’s errand without a better understanding of various sources that constitute the ‘traffic’ in question. If the basics aren’t clear the goals become difficult to achieve. I was…
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring process along. The three types of marketer personas I recently read that Laura Patterson and her team had identified three types of marketer personas as follows:…
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I don’t understand it” continued Bob, “our website looks much better… we offer better services. Yet we get very few leads from our website. Why?” Thus…
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an effective content marketing tactic in many a digital marketing strategy. Sponsored content on blogs, websites, and even social media can accelerate visibility of a brand’s content at a faster rate…