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Jacob Varghese - Senior Marketing Executive

Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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How to Make a Broader Marketing Assessment from a Leadership Perspective
Aug27August 28, 2017Leadership, Marketing and Technology

How to Make a Broader Marketing Assessment from a Leadership Perspective

I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts,…

How a Senior B2B Marketer Approaches Marketing Strategy
Feb25February 25, 2017Leadership, Marketing Doodles, Marketing and Technology

How a Senior B2B Marketer Approaches Marketing Strategy

Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers…

The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy
Oct02October 2, 2016Marketing and Technology

The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy

If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a…

How to be a Baller at Content Strategy for a Boring Business
Jul31SME, Marketing and Technology, Social Media, SEO

How to be a Baller at Content Strategy for a Boring Business

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products.…

6 steps to align a winning digital strategy to your growth engine
Jun25June 26, 2016Leadership, SME, Marketing and Technology, Social Media, SEO

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad…

Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Marketing and Technology, Social Media, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

How to hire a digital marketer for your business using ‘marketer personas’
Feb27March 4, 2016Leadership, SME, Marketing and Technology

How to hire a digital marketer for your business using ‘marketer personas’

Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer…

7 sneaky steps to beat your competition using their own digital marketing strengths
Jan10June 25, 2016SME, Marketing and Technology, SEO

7 sneaky steps to beat your competition using their own digital marketing strengths

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts…

When native advertising hurts your brand
Dec08December 15, 2015Marketing Doodles, Marketing and Technology

When native advertising hurts your brand

The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I’ve found native advertising to be an…