How to Make a Broader Marketing Assessment from a Leadership Perspective
I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts, things just failed to take…
How a Senior B2B Marketer Approaches Marketing Strategy
Ask any marketer and they are likely to say that they are well versed in marketing strategy. In fact it is not uncommon for marketers to call themselves strategists. This…
The 3 Layer Solution to Fix and Boost a Stagnant AdWords Strategy
If you’re looking to gain quick online visibility and sales revenue, an AdWords campaign is often a great place to start. It can take a while to build momentum from…
How to be a Baller at Content Strategy for a Boring Business
Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products. Almost everyone can use it.…
6 steps to align a winning digital strategy to your growth engine
As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad part is that usually, it’s…
Revisiting the basics to increase your website traffic
If you're wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to 'increase traffic' is often a fool's errand without…
How to hire a digital marketer for your business using ‘marketer personas’
Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer personas to help your hiring…
7 sneaky steps to beat your competition using their own digital marketing strengths
“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts are really paying off”. “I…
When native advertising hurts your brand
The doodle above was inspired by this blog post about sponsored content by Mark Schaefer. And then the post below happened. I've found native advertising to be an effective content marketing tactic in…