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Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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How to Make a Broader Marketing Assessment from a Leadership Perspective
Aug27August 28, 2017Leadership, Marketing and Technology

How to Make a Broader Marketing Assessment from a Leadership Perspective

I’ve had my share of dead-end marketing jobs. Things that looked great one year, go south the next. Sometimes, in spite of heroic marketing efforts,…

How to be a Baller at Content Strategy for a Boring Business
Jul31SME, Marketing and Technology, Social Media, SEO

How to be a Baller at Content Strategy for a Boring Business

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products.…

6 steps to align a winning digital strategy to your growth engine
Jun25June 26, 2016Leadership, SME, Marketing and Technology, Social Media, SEO

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad…

Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Social Media, Marketing and Technology, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

7 sneaky steps to beat your competition using their own digital marketing strengths
Jan10June 25, 2016SME, Marketing and Technology, SEO

7 sneaky steps to beat your competition using their own digital marketing strengths

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts…

One page digital marketing plan to grow your small business [DOWNLOAD]
Nov23May 10, 2020SME, Marketing and Technology, Social Media, SEO

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…

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