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Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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How to be a Baller at Content Strategy for a Boring Business
Jul31SME, Marketing and Technology, Social Media, SEO

How to be a Baller at Content Strategy for a Boring Business

Picture this. Your business is doing moderately well. Now you need to scale up by acquiring more customers. There’s a huge market for your products.…

6 steps to align a winning digital strategy to your growth engine
Jun25June 26, 2016Leadership, SME, Marketing and Technology, Social Media, SEO

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad…

Revisiting the basics to increase your website traffic
May08May 8, 2016SME, Marketing Doodles, Marketing and Technology, Social Media, SEO

Revisiting the basics to increase your website traffic

If you’re wondering how to grow your website traffic, it makes sense to dig into the channels that drive traffic. Trying to ‘increase traffic’ is…

Compare digital marketing chops with Canada’s fastest growing B2B service businesses
Feb09February 28, 2016SME, Marketing and Technology, Social Media, SEO

Compare digital marketing chops with Canada’s fastest growing B2B service businesses

As of writing this blog post, all my current clients are B2B services. So I thought it’d be interesting to find out how Canada’s fastest…

7 sneaky steps to beat your competition using their own digital marketing strengths
Jan10June 25, 2016SME, Marketing and Technology, SEO

7 sneaky steps to beat your competition using their own digital marketing strengths

“I met a leading competitor at a networking event last week” said ‘Bob’,”and they’re apparently generating a lot of business online. Their digital marketing efforts…

One page digital marketing plan to grow your small business [DOWNLOAD]
Nov23May 10, 2020SME, Marketing and Technology, Social Media, SEO

One page digital marketing plan to grow your small business [DOWNLOAD]

Knowing where to start with their digital marketing efforts is a common problem among many small businesses. Most know they should have a plan but…

The one thing businesses need to know about digital marketing
Oct04February 28, 2016Marketing and Technology, Social Media, SEO

The one thing businesses need to know about digital marketing

Respected leaders of many organizations are still trying to wrap their heads around what digital marketing is. I frequently have to remind some that online…

6 deadly myths undermining the SME online marketing effort.
Feb09April 13, 2014Marketing and Technology, Social Media, SEO

6 deadly myths undermining the SME online marketing effort.

Small and medium sized businesses that are turning to online marketing are having to sift through a lot of misleading information. Many of these myths…

Your digital life and the digital divide
Mar28January 15, 2016Social Media, SEO

Your digital life and the digital divide

A project I am working on, has me wondering about the disconnect between the digital haves and have/want-nots and the impacts of this digital divide.…

Google Plus vs. WordPress? Whut?
Aug02August 3, 2013Marketing and Technology, Social Media, SEO

Google Plus vs. WordPress? Whut?

    Let’s face it, with the healthy lead of 750 million+ users, established by Facebook, Google Plus will take a good while to catch…

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