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Marketing for Scale

Jacob Varghese – Senior B2B SaaS Marketing Executive, Marketing Technologist, and Strategist

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4 Main Differences between Startup Marketing and Scale-Up Marketing
Jan01January 1, 2017Leadership, Marketing and Technology

4 Main Differences between Startup Marketing and Scale-Up Marketing

When you are marketing in a startup, you are trying to discover who your best customers are. However, marketing in a business in scale-up mode…

6 steps to align a winning digital strategy to your growth engine
Jun25June 26, 2016Leadership, SME, Marketing and Technology, Social Media, SEO

6 steps to align a winning digital strategy to your growth engine

As a digital marketing consultant brought in to solve an immediate problem, I’ve arguably seen the worst of rudderless marketing strategies out there. The sad…

How to hire a digital marketer for your business using ‘marketer personas’
Feb27March 4, 2016Leadership, SME, Marketing and Technology

How to hire a digital marketer for your business using ‘marketer personas’

Any good marketer will tell you that buyer personas are crucial to a digital marketing strategy. Now let us turn the tables on marketers by using marketer…

4 reasons you should and 4 ways you CAN write to lead
Jan18January 18, 2016Leadership, Marketing and Technology, Social Media

4 reasons you should and 4 ways you CAN write to lead

“Churchill mobilized the English language and sent it into battle.” Exclaimed John F. Kennedy when conferring honorary U.S citizenship on Churchill. Granted you and I aren’t…

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]
Oct14October 16, 2015Leadership, SME, Marketing and Technology

Can the Not-for-Profit sector pre-empt disruption and survive? [INFOGRAPHIC]

There are over 170,000 non-profit organizations in Canada. These are said to account for more than 8% of the Canadian GDP. This sector employs about…

4 savvy ways to optimize your technology stack integration project for efficiency
Apr06Leadership, Marketing and Technology

4 savvy ways to optimize your technology stack integration project for efficiency

Perhaps it’s time to re-haul your technology base. You’re looking to put together a best-of-breed technology solution so you have a better understanding of your customer. AND enhance your customer’s experience with your brand.

Skill sets for your modern marketing team
Nov17November 17, 2014Leadership, Marketing and Technology

Skill sets for your modern marketing team

If you’re confused about whom to hire for your digital marketing team you’re not alone. One of the questions I often get is ‘What are…

Why digital marketing has a measurement and creativity gap
Sep13November 23, 2015Leadership, Marketing and Technology

Why digital marketing has a measurement and creativity gap

  Digital marketing is a collaborative endeavor which means I often have to work with other marketers. And the competencies of the folk I interact…

Zeroing in on the #MarTech Boston 2014 speakers
Aug17August 18, 2014Leadership, Marketing and Technology

Zeroing in on the #MarTech Boston 2014 speakers

  The British unicorns have already landed for the inaugural Marketing Technology conference also known as the Festivals of the Unicorns. “A limey is coming!”…

Upgrading your SME culture to be relevant in the digital era
Jul26February 28, 2016Leadership, Marketing and Technology

Upgrading your SME culture to be relevant in the digital era

  Businesses have to go where their customers are. Many businesses are doing that too. On Facebook, Twitter, Linkedin, Instagram, and so many more. Their…

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